They were pioneers who were among the first to bring high-end luxury fashion to the region in a multi-brand setting. Najwa, a bold and visionary fashion icon, was always ahead of her time. Her impeccable sense of style, combined with her deep understanding of her clients, made it her mission to help them look and feel their absolute best.

In 1993, Black Boushiya expanded to Abu Dhabi, marking the brand’s continued growth. Today, the Boushiya name operates in both Abu Dhabi and Kuwait, remaining a proud family-owned business led by three generations of women.